The textbook! Now if you want to teach somebody how to become passionate about…American history, why would you give them this (as he waves the textbook in the air)? Do people walk into Barnes & Noble and say, “I’m really interested in that latest, gripping thing that’s gonna get me all engaged about the Civil War. Do you have one of those textbooks in stock?”
I love the practical way in which Godin addresses an overreliance (or reliance) on the textbook, a problem that is often viewed as one of the main obstacles to educators moving forward with their practice.